In a recent interview with EPM Magazine, Rob Gibbs shares why the most valuable conversations go beyond innovation alone. He highlights the importance of aligning packaging decisions with commercialisation, scale-up, and long-term supply continuity, noting that many challenges stem from packaging concepts being locked in too early without fully considering operational efficiency, cost to serve, or supply chain resilience.

Rob also addresses key themes shaping the industry:

• Sustainability, where progress is being made through practical, scalable changes such as material reduction and pack simplification.
• Digitalisation and smart packaging, which must enhance supply chain visibility, recall efficiency, and counterfeit protection without adding unnecessary     complexity.
• Early engagement with CPOs, which Rob identifies as critical for reducing risk, shortening time to market, and ensuring packaging solutions perform reliably at global scale.

His insights reinforce a clear message: successful packaging strategies are built through early collaboration, operational realism, and a strong understanding of how packaging decisions impact the entire supply chain.

📖 Read the full interview in EPM Magazine to explore Rob’s perspective on where pharmaceutical packaging is heading—and how companies can prepare for 2026 and beyond.
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